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DOI: 10.1177/0486613407302482 Hedonistic Consumerism: Patterns of Consumption in Contemporary CapitalismSimon Fraser University, Vancouver, Canada, amigone{at}sfu.ca The post-Fordist accumulation regime has drifted toward hedonistic consumerism: a mix of highly unequal and bourgeoning consumption. Since World War II, cultural and structural elements have led to a situation in which consumption, fostered by induced wants, far exceeds levels of basic need and tends to be monopolized by the wealthiest, both among and within nations. I suggest that a possible solution to these tensions may be found by applying Sen's notion of equality of opportunity to modern patterns of consumption.
Key Words: consumerism regulation theory
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